Character
Do your actions truly reflect what you say about yourself or your business? How you are is who you are in the eyes of employees, customers, prospects, business partners and the public at large.
Your character is not the sum of your mission statement, logo and latest marketing campaign. It should be reflected in everything you say and do - the beliefs you hold, the values you profess and the way you behave.
Salt & Light can help elevate your character in many ways, including through:
Establishing Corporate Values and Culture - Aligning Values and Behavior with Business Strategies
Brand Building and Rebranding - Reputation and Crisis Management - Workforce Changes
Employee Rewards and Recognition - Employee Volunteerism Programs - New Business Launches Mergers and Acquisitions - Initial Public Offerings - Divestitures - Corporate Social Responsibility
Your character is not the sum of your mission statement, logo and latest marketing campaign. It should be reflected in everything you say and do - the beliefs you hold, the values you profess and the way you behave.
Salt & Light can help elevate your character in many ways, including through:
Establishing Corporate Values and Culture - Aligning Values and Behavior with Business Strategies
Brand Building and Rebranding - Reputation and Crisis Management - Workforce Changes
Employee Rewards and Recognition - Employee Volunteerism Programs - New Business Launches Mergers and Acquisitions - Initial Public Offerings - Divestitures - Corporate Social Responsibility
Content
Solve problems. Build trust. Develop relationships. Increase loyalty. Those are just a few things your content marketing should help accomplish. It's about creating value, not the hard sell. Before you obsess over tools and tactics - obsess over your audience. Whether internally focused or targeted toward your external audiences, Salt & Light can help elevate your content efforts in several ways, including through:
Content Analysis and Strategy Development - Creative Process Design - Content Guidelines
Resource and Skill Set Alignment - Crafting Your Brand Story - Corporate Storytelling
Ghost Writing - Developing Your Social Persona - Employee Engagement - Customer Engagement Thought Leadership
Content Analysis and Strategy Development - Creative Process Design - Content Guidelines
Resource and Skill Set Alignment - Crafting Your Brand Story - Corporate Storytelling
Ghost Writing - Developing Your Social Persona - Employee Engagement - Customer Engagement Thought Leadership
Communication
Tell your story with honesty, substance and style. Keep in mind that it's not only what you say...it's how you say it, when you say it, where you say it, how often you say it and to whom you say it! We are experts in strategic communications, and we can help you craft and deliver your content in ways that resonate with each of your target audiences.
Communication is never one-sided (unless you're talking to yourself). Your communication efforts will only be effective if you listen to, understand and engage with your various audiences. We can help you do that, too.
Salt & Light can elevate your communication in various ways, including through:
Strategic Communications Planning - Executive Counseling - Message Development
Employee Communications - Media Relations - Media Training - Analyst and Influencer Relations
Community Management - Customer Communications - Digital, Print and Broadcast Strategies
Communication is never one-sided (unless you're talking to yourself). Your communication efforts will only be effective if you listen to, understand and engage with your various audiences. We can help you do that, too.
Salt & Light can elevate your communication in various ways, including through:
Strategic Communications Planning - Executive Counseling - Message Development
Employee Communications - Media Relations - Media Training - Analyst and Influencer Relations
Community Management - Customer Communications - Digital, Print and Broadcast Strategies
Ready to get to work? Contact us, and let's get started.
Additional Services
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Public Relations
Valuable counsel and credible public relations strategies to help you understand, build relationships with and gain the ear of key audiences. |
Marketing Communications
Creative Marketing Communications tools, materials and channels to help you educate, inspire and move people to action. |
Event Production
Memorable, unique and effective ways to engage with the people (customers, employees and community members, to name a few) who are central to your endeavors. |
